Vineta Kleinberga is an Associated Researcher at the Latvian Institute of International Affairs and a Researcher and a Lecturer at the Faculty of European Studies at Rīga Stradiņš University. Her research focuses on the dynamics between policy formation, strategic communication and societal perceptions. She has conducted research on climate change narratives at political, business, societal and media levels in Latvia, food waste projection in Latvian media, strategic communication and its perception of the COVID-19 pandemic, and youth narratives’ formation, projection and perception regarding Ukraine and the EU-Ukraine relations. She has previous work experience at the Ministry of Foreign Affairs of Latvia, where she dealt with issues of institutional and economic reforms of the European Union, its future and its budget. As the Deputy Head of the Secretariat of the Latvian Presidency of the Council of the European Union, she was responsible for the Presidency work programme and meetings in Riga. She is a PhD candidate at Rīga Stradiņš University, has acquired an MA degree at the Central European University in Budapest and has studied at the Copenhagen Business School. She also has previous work experience in Transparency International Latvia (Sabiedrība par atklātību – Delna) and the Institute of Economics of the Latvian Academy of Sciences.